PRIVACY POLICY

INTRODUCTION

Atlas Clothing Company, LLC ("We," "us," or "our") respects your privacy and is committed to protecting it through our compliance with this policy. Atlas Clothing Company, LLC is the data controller responsible for your Personal Information. This policy describes the types of information we may collect from you or that you may provide when you visit our online, digital or mobile services, including the website www.atlasclothingcompany.com, applications, and any of our other products and services in connection with which this Privacy Policy is posted or from which it is linked (collectively, the "Service"), how we use and protect that information, and your rights regarding your personal information. By accessing or using the Service, you agree to this privacy policy ("Privacy Policy"). If you do not agree, please discontinue use of the Service. We may update this Privacy Policy periodically. We will notify you of material changes by posting a notice on the Service or by other means as required by law. For material changes that affect your rights under applicable law, we will obtain your affirmative consent before the changes take effect. Your continued use of the Service after we provide notice of non-material changes constitute acceptance of those changes.

COLLECTING PERSONAL INFORMATION

When you visit, access, or use the Service, we collect certain information about your device, your interaction with the Service, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household as "Personal Information." Below is a summary of the categories of Personal Information we collect and why we collect it.

DEVICE INFORMATION

Examples of Personal Information collected: Browser version, IP address, time zone, cookie data, browsing behavior (including pages viewed, interaction with products, and search terms), and other information about how you engage with the Service. This includes data gathered through cookies, tracking pixels, tags, log files, Google Analytics, and Meta/Facebook Pixel. Purpose of collection: To display the Service properly, maintain Service performance and security, conduct analytics, and improve and optimize your browsing experience. This information also supports fraud prevention. With your prior consent, this information supports advertising and retargeting. Source of collection: Automatically collected when you access the Service through cookies, tracking technologies, and similar tools. Disclosure for a business purpose: Shared with service providers that support analytics, advertising, and hosting functions, including Google and Meta/Facebook. These service providers are contractually obligated to use your Personal Information only for the purposes for which it was disclosed and to maintain appropriate security measures.

ORDER INFORMATION

Examples of Personal Information collected: Name, billing address, shipping address, payment information (processed securely through Shopify), email address, and phone number. Purpose of collection: To fulfill orders and provide our products and services, which includes processing payments, arranging shipping, providing order confirmations, detecting and preventing fraud, communicating with you regarding your order, and sending marketing and promotional communications when consistent with your preferences. Source of collection: Collected directly from you during checkout or account creation. Disclosure for a business purpose: Shared with Shopify (payment processing), shipping carriers (fulfillment), and customer support platforms.

CUSTOMER SUPPORT INFORMATION

Examples of Personal Information collected: Information you provide when contacting customer support, such as your name, email address, order details, or other communications. Purpose of collection: To respond to your inquiries, resolve issues, and provide customer assistance. Source of collection: Collected directly from you.

SHARING PERSONAL INFORMATION

We share your Personal Information with trusted service providers who assist us in providing our services and fulfilling our contractual obligations. For example: We share information with Shopify, shipping carriers, and analytics/advertising partners for order fulfillment, payment processing, customer service, performance analytics, and targeted advertising. We may share Personal Information as required by law (e.g., to comply with a subpoena, court order, or lawful request).

MARKETING, EMAIL & SMS COMMUNICATIONS

We send: • Promotional emails • SMS messages (if opted in) • Cart abandonment emails/SMS We use cookies to help track items placed into your cart, including when a checkout is abandoned. With your prior express consent, this allows us to send abandoned-cart reminders via SMS. We value your privacy and the information you consent to share in connection with our SMS marketing program. By providing your mobile phone number and checking the opt-in box, you expressly consent to receive recurring marketing and transactional text message notifications from Atlas Clothing Company, LLC and our service providers (including order updates and abandoned-cart reminders) using an automatic telephone dialing system, prerecorded/artificial voice, or other technology, even if your mobile number is registered on any state or federal Do Not Call list. Consent is not a condition of purchase. Message and data rates may apply, and you are responsible for all charges and fees associated with SMS and text messages imposed by your wireless provider. Message frequency varies. You may opt-out any time by replying STOP to any message, following in-message unsubscribe links, or by contacting us at team@atlasclothingcompany.com. For help, reply HELP or contact us at team@atlasclothingcompany.com. Once you opt-out, you will receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. Your SMS opt-in information and phone number will not be shared with third parties for their own marketing purposes.

BEHAVIORAL ADVERTISING

As described above, we use Personal Information to provide you with targeted advertising and marketing communications that we believe may interest you. For example: We use Google Analytics to understand how customers use the Service. You may opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout You can opt-out of targeted advertising by using platform-specific tools: • FACEBOOK: Facebook Ad Preferences • GOOGLE: Google Ad Settings You can also opt-out of many advertising services through the Digital Advertising Alliance: https://optout.aboutads.info/

USING PERSONAL INFORMATION

We use your Personal Information to provide and improve our services, including offering products for sale, processing payments, fulfilling and shipping orders, providing customer support, sending transactional communications, and keeping you informed about new products, services, and promotions.

LAWFUL BASIS (GDPR)

If you are located in the EEA or UK, you have certain rights under the General Data Protection Regulation (GDPR). These include the right to access, correct, update, or delete your Personal Information; the right to object to or restrict our processing of your information; the right to request that we transfer your information to another service provider (data portability); and the right not to be subject to automated decision-making, including profiling, that produces legal effects or similarly significantly affects you. You also have the right to withdraw consent at any time and to lodge a complaint with your local data protection authority. If you wish to exercise any of these rights, please contact us at team@atlasclothingcompany.com. We only process your Personal Information under the following lawful bases: • Your consent • Performance of a contract • Compliance with legal obligations • Protection of your vital interests • A task carried out in the public interest • Our legitimate interests, provided they do not outweigh your rights

CCPA (CALIFORNIA RESIDENTS)

If you are a California resident, this section describes your rights under the California Consumer Privacy Act (CCPA), as amended. If any other part of this Policy conflicts with this section, the provision more protective of your Personal Information will apply. For questions, please email team@atlasclothingcompany.com. Right to Access You may request information about our collection and use of your Personal Information during the past 12 months. Right to Deletion You may request that we delete Personal Information we collected from you, subject to certain exceptions under the CCPA. Right to Opt-Out of Sale or Sharing You have the right to opt-out of the sale or sharing of your Personal Information. To opt-out, please email team@atlasclothingcompany.com. We also honor Global Privacy Control (GPC) browser signals as a valid opt-out request. Right to Correct You may request that we correct inaccurate Personal Information we maintain about you. Submit requests via email: team@atlasclothingcompany.com

OTHER US STATE PRIVACY LAWS

Certain U.S. states, including Virginia, Colorado, Connecticut, Utah, Oregon, Texas, and Montana, provide residents with rights regarding their Personal Information. Depending on your state of residence, you may have the right to: (1) confirm whether we process your Personal Information and access such information; (2) correct inaccuracies in your Personal Information; (3) delete your Personal Information; (4) obtain a copy of your Personal Information in a portable format; and (5) opt-out of the processing of your Personal Information for purposes of targeted advertising, the sale of Personal Information, or profiling. You may exercise these rights by contacting us at team@atlasclothingcompany.com.

CHILDREN'S PRIVACY

We do not knowingly collect or solicit Personal Information from children under age 13 without verifiable parental consent as required by the Children's Online Privacy Protection Act (COPPA). The Service is not directed to children under 13. We also do not knowingly sell or share the Personal Information of consumers under 16 years of age without affirmative authorization as required by the CCPA. If you are a parent or guardian and believe we may have collected Personal Information from a child under 13 without verifiable parental consent, please contact us immediately at team@atlasclothingcompany.com and we will promptly investigate and delete that information as required by law.

RETENTION

We retain the Personal Information we collect only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required by law. Specifically, we retain your information: (1) for as long as your account is active or as needed to provide you services; (2) as necessary to fulfill your orders and provide customer service; (3) as necessary to comply with our legal, tax, accounting, and record-keeping obligations (typically 7 years for financial records); (4) as necessary to resolve disputes and enforce our agreements; and (5) as otherwise permitted or required by applicable law.

COOKIES

Cookies are small files downloaded to your device when you visit, access or use the Service. We use different types of cookies, including: • Functional cookies • Performance and analytics cookies • Advertising cookies • Social media and content cookies Cookies help the Service remember your preferences and provide insights into how visitors use the Service. You may control or disable cookies through your browser settings, though this may affect Service functionality.

CHANGES TO OUR PRIVACY POLICY

We are committed to keeping you informed about any changes to our Privacy Policy. Any updates we make to the policy will be posted on this page, and the "Last Updated" date at the top of this page will be revised. If we make material changes to how we handle your Personal Information, we will notify you by posting a prominent notice on the Service and, where required by law, by sending you an email notification at least 30 days before the changes take effect.

CONTACT INFORMATION

To ask questions or comment about this Privacy Policy and our privacy practices, contact us by email at team@atlasclothingcompany.com. Atlas Clothing Company, LLC Los Angeles, CA